Trends

We are convinced that Mary Portas’ Kindness Economy approach is relevant for all of us. The economy must be "friendly" to us, to our planet and to our profit margin. From our point of view, access to good, sustainable education is crucial to ensure a stable income. Access to education is a powerful tool to reduce inequalities in the labour market by creating better access to quality jobs. As an organisation that makes a positive social impact with its products, it is important for us to show that we adhere to environmental and social principles.

Knowledge culture and connectivity are changing us and how we deal with information and the world in general. New forms of innovation and joint research are arising. More complex, unpredictable demands in the labour market and new, collaborative forms of knowledge acquisition focus on lifelong learning and soft skills.

We do not live to work, nor do we work to live any more. People are now reflecting on the meaning of work. Digitalisation is reshaping our working world, especially during the corona pandemic, and many of these changes are here to stay. The focus is now on the development of each individual's potential, which enables a more balanced life-work symbiosis.

Networking and the connectivity on which it is based is starting to make radical changes in society. Digital communication technologies are changing our lives as well as our socio-cultural codes, lifestyles and behaviour patterns. Networking skills and a holistic-systemic understanding of digital transformation are essential.

The coronavirus pandemic triggered a public debate about security on an individual, social and political level. Now we strive for security more than ever. Connectivity, always-on networking and globally available information have become survival factors. This requires resilience. The more there is to protect, the more knowledge and crisis-proof digital systems become decisive factors.

This is the first time in history that biographies have been able to unfold regardless of whether an individual is born as a man or a woman. Changing role patterns are causing radical change in the economy and society. The strong "I" is creating a new culture of pluralism.

The global population in industrialised countries is becoming significantly older and staying healthy for longer. This opens up opportunities for new socio-cultural vitality. Future-proof companies are opting for diversity and thus for mixed-age teams and management structures. Lifelong learning is becoming essential. Older workers are strategically promoted, further qualified and work in innovative employment models.